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OnePlus is known for making powerful Android smartphones and selling them for hundreds of dollars less than similar devices, but it'southward not circumscribed its activities to the mobile realm. OnePlus CEO Pete Lau says the company is branching out to smart TVs. It'southward not making a box like Nvidia or Xiaomi because information technology wants to offer a refined, fully integrated feel.

In a post on the company's forums, Lau says the OnePlus Idiot box will aim for best-in-grade prototype quality, design, and audio. He makes repeated reference to the visitor's beginning smartphone, the OnePlus Ane. Presumably, this hints at the strategy of offering something like to the competition at a lower price.

In phones, OnePlus started with a very low toll point and controlled costs with an invite system. Over fourth dimension, it gained fans and has slowly ratcheted up the price with each new telephone. TVs might prove to be more of a claiming. The cost of TVs has dropped in recent years — you can at present get a 4K prepare for well under $1,000. So, there isn't as much room for OnePlus to sneak in and undercut the big names.

OnePlus hasn't released official details of the Idiot box, only Lau dropped a few tidbits in an interview with PCMag. It will exist a 4K set with LED display engineering, which will go along the cost downward but won't take the "wow" factor of fancy new OLED sets. Lau won't reveal the manufacturing details, but information technology's doing at to the lowest degree some of the work in-house. The visitor will use its own epitome processing chipsets and algorithms, just it's going to demand to purchase LCD panels from a 3rd-party.

OnePlus volition use an established smart Telly OS. Android Television seems like a strong possibility.

Pau describes the Goggle box as a smart home device outset and foremost — a hub for all your other devices. It will take far-field microphones to assistance it respond to queries with a digital assistant equally well. There will also be some sort of smartphone integration. This is all vague considering OnePlus has not appear what Bone information technology's using. Lau confirms OnePlus isn't building its ain platform simply is instead working with a "big, mainstream provider." That simply leaves and then many possibilities including Google'southward Android Idiot box and Roku. Although, the smart home angle and virtual banana bespeak more to Google than Roku.

More than information will become bachelor every bit we approach the release date, which Lau says should be at some indicate next yr.

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